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Mattresses Near Me Winston-Salem, NC
If there's one thing we can all agree on, it's that nothing feels quite as good as a full night's sleep. When you sleep well, it sets the tone for the rest of your day. You wake up feeling refreshed and ready to go. It's almost like the world knows when you sleep well: your morning coffee hits just right, the sun shines just a little brighter, and you've got a little extra pep in your step.
Your friends and colleagues may notice, too, especially if good sleep is becoming a foreign concept for you. If it is, you're not alone - according to the CDC, people around the U.S. are in need of some serious zzzz's - more than 1 in 3 Americans aren't getting enough sleep. Perhaps even more shocking is that 40% of people fall asleep during the day once a month, according to the National Institutes of Health. Experts agree that most folks should get at least seven hours of sleep a night, but in reality, most Americans struggle to get five or six.
While some ultra-rich CEOs claim they only need a few hours of sleep a night, that's not true for most people. In fact, your body and brain will hate you if you're not getting enough shuteye. If you're feeling sluggish, unmotivated, snappy, achy, sick, or just down in the dumps, you may not be getting enough sleep. And it may not be your fault - that old, dilapidated innerspring mattress that you're sleeping on may be the true culprit.
Fortunately, Sleep King is here to help you get on the fast track to falling asleep with the ultimate comfort of MLILY mattresses Near Me Winston-Salem, NC.
Some services and products are only available for local residents. Please contact SleepKing for details
Contact NowDifferenceThe Sleep King Difference
Change can be challenging, but if you had the opportunity to boost your immune system, improve heart health, and increase productivity levels by ditching your old mattress, would you take it? If you're reading this page, you're probably nodding your head with a resounding "Yes!" And that's great because, at Sleep King, our mission is to provide you with the most comfortable, supportive mattresses in the industry: MLILY mattresses.
Unlike other mattress companies, we offer the lowest prices on MLILY mattresses Near Me Winston-Salem, NC - even lower than you can find on Amazon! Though we're locally owned and operated right here in beautiful South Carolina, we have the ability to ship these revolutionary mattresses anywhere in the U.S. So, if you're craving the comfort and support of an MLILY mattress, but live in Maryland, don't lose hope. A great night's sleep is available for you too.
With an A+ rating from the Better Business Bureau and hundreds of positive reviews on Google and other platforms, we're Winston-Salem's first choice when it comes to great sleep. Here are some of the most common reasons why our customers choose Sleep King over the competition:
- We Offer FREE Frames
- We Offer FREE Same-Day Local Delivery
- We Offer FREE Set-Up & Removal
- We Offer FREE Mattress Pads
- We Offer a 60-Day Comfort Guarantee
- We Provide On-Time Delivery
- We Have the Best Selection in Town, with 5 National Vendors
- Lowest MLILY Mattress Prices Around - Less Expensive Than Amazon
- We Have the Best Warranties in the Industry
- We Will Proudly Beat Anyone's Advertised Price by $50*(on purchases $299 and above)
- We Offer 0% Financing for 48 Months (APR, With Approved Credit)
Not sure why type of mattress is best for your body and sleeping style? Our knowledgeable, friendly mattress experts would be happy to help you get started on a better night's sleep. Why not swing by our showroom and check out our wide selection of MLILY mattresses? If your traditional innerspring setup is cutting into your sleep or even hurting your back, it's time to upgrade. After all, in a perfect world, you're spending 7-8 hours a night on your mattress, and you should get the best product for the price.
What are MLILY Mattresses Near Me Winston-Salem, NC?
When you rest on an MLILY mattress, you experience a cooler, deeper, more restorative sleep, so you can enjoy tomorrow to the fullest. Though MLILY is a global company, their local mattresses are made right here in the U.S., in facilities located in Arizona and South Carolina. Unlike many innerspring mattresses, MLILY mattresses are designed for a more supportive sleep while wicking away moisture and fighting off-putting odors.
While many large, mainstream brands you see on TV are built using outdated technologies, MLILY mattress and pillow products are produced using proprietary machinery built exclusively for MLILY. This machine uses precise cutting technology, ensuring that your mattress is the right size for your body and the right price for your budget. Plus, without ozone depletes, lead, mercury, or heavy metals, MLILY foams are manufactured to be safe for you, your spouse, kids, pets, and the environment. It doesn't get much better than that!
At Sleep King, we offer a number of different MLILY mattresses, including:
The Foam Collection
These specialty foams give you superior sleeping support, long-lasting durability for years of sleep, and rejuvenating comfort to keep you rested and ready for the day.
The Hybrid Collection
These unique mattresses feature individually pocketed springs that transform traditional innerspring mattresses into a whole new level of comfort and rest.
The Kids Collection
Kids need great sleep too! This collection includes happy designs and endless flexibility, creating the perfect foundation for families to create memorable bedtime memories.
The PowerCool Sleep System
This fan-powered sleep system lets you experience sleep like never before, keeping you cool on even the hottest nights.
Have questions about MLILY mattresses? Contact Sleep King today or simply stop by our showroom to get the full rundown of this incredible brand. Whether you're a side sleeper with spine problems or a back sleeper not getting enough sleep, there's an MLILY mattress Near Me Winston-Salem, NC that can help. Remember, at Sleep King, we sell MLILY mattresses at a deep discount, so you can get a good night's rest without going into debt.
5 Ways to Tell If You Need a New Mattress
Take a moment and think about all the different things that have happened in your life over the last decade. Maybe you graduated college or got the job of your dreams. Perhaps you got married or moved to a new home in a new state. But if you're like the average person, one thing remained the same: your mattress. It might be surprising to hear, but the average lifespan of a mattress is between seven and ten years.
Letting go of your old, worn-out mattress might be hard, especially if it's served you well over time. As with most products, however, nothing lasts forever. But how do you know when it's time to ditch your old bed and choose a new MLILY mattress in , NC? Here are just a few of the most common reasons that customers tell us when it comes to buying a new bed.
Pungent Odor
Is your mattress starting to smell less like roses and more like the dirty socks in your hamper? When your mattress gets smelly, it's most often a result of mold, fungi, and mildew buildup over time. There's not too much you can do to avoid this from happening, especially if you live in a humid climate. So, the next time you change your sheets, give your mattress a sniff. If it smells funky, it's time to upgrade.
Saggy Mattress
If your mattress has a noticeable sag, it's a surefire sign that you need to get a new mattress. Mattresses sag because, over time, coils begin to weaken, and memory foam loses elasticity. If you lay down on your bed for a moment, get up, and your bed sags instead of returning to its original appearance, your mattress is nearing the end of its life.
Pain
Waking up in pain is basically the an thesis of what a mattress is supposed to do. Due to wear and tear over time, even the best mattresses lose their ability to support your body. If you've been waking up with dull aches and pains in your hips, lower back, or shoulders, it's a red flag. Finding a comfortable, supportive mattress like an MLILY Fusion Lux is of utmost importance.
Tossing and Turning
Constantly moving side-to-side or switching positions in the middle of the night is a great way to get your partner angry. It's also a big sign that you need to consider buying a new mattress. Like the supportiveness of our mattresses, general comfortability also lessens with usage and time. Here's the truth: You shouldn't need to toss and turn to get comfortable in your bed. If you are, your mattress has probably declined in quality and needs replacing. You shouldn't ever have to put your sleep health on the line for an uncomfortable mattress.
What are the Benefits of a Good Night's Sleep?
It might sound obvious, but the #1 reason why people choose to buy a new mattress is to get better sleep. Sleep, in and of itself, is a bit of a mystery - somehow, our bodies just know when it's time to clock out for the day and go to sleep. But if you've been sleeping on a poor quality or dilapidated mattress for long enough, you might have become used to the feeling of lackluster sleep. If that sounds like you, we're here to tell you that you're missing out.
Getting a great night's rest is one of life's little pleasures, but according to experts, it's also much more than that. If you swear by limiting your sleep to be more "productive," you may be doing yourself a disservice.
Better Heart Health
When you don't get enough sleep on a regular basis, it can lead to serious heart issues like high blood pressure and even heart attacks. Why? Because poor sleep causes your body to release cortisol. This stress hormone causes your heart to work harder. That's great in some situations, but long stretches of poor sleep are quite bad for your heart. Like other parts of your body, your heart needs to rest in order to function correctly.
Boosted Immune System
Getting a cold is never fun. But if it feels like someone slapped your head with an anvil when you get the sniffles, you may need better sleep. When you get great sleep, the proteins and immune cells in your body have a better chance of fighting off things like the common cold and flu. Your immune system also helps mitigate symptoms like runny noses, congestion, headaches, and more. Without the right sleep, symptoms from colds and cases of flu will be much worse.
Improved Mood
Do you roll out of bed and feel like Eeyore from Winnie the Pooh? You're probably not getting great sleep. When you sleep well, you wake up in the morning feeling refreshed and ready to attack the day. Your energy levels are high, making life's little annoyances more manageable. And when you're not annoyed, you're typically not angry. When you're not angry, you're only a half-step away from being happy. So, put on our PJs and get to bed early on an MLILY mattress in , NC. Your friends and family will thank you!
Increased Productivity
Earlier, we mentioned how some people purposely lose sleep so that they can be more productive. On the surface, that makes some sense since you have more hours in the day to dedicate to work. However, burning the midnight oil again and again is a bad idea. Eventually, you'll start making mistakes that an afternoon pot of coffee won't fix. Instead of cutting your sleep short, try getting more. Studies show that great sleep is linked to higher cognitive function and improved concentration. If you're not purposely limiting your sleep, it's time to ditch that old mattress and swing by Sleep King.
Supercharge Your Weight-Loss Efforts
Getting eight or more hours of sleep doesn't mean you're going to lose lbs. overnight. But getting better sleep can seriously help with your diet or weight loss goals. When you get poor sleep, your body creates a hormone called ghrelin that causes you to get hungry. It also lowers the amounts of leptin in your body, which is a hormone that lets you know you're full. With great sleep, these hormones remain balanced, so you don't wake up finding for a sugary bowl of Captain Crunch.
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Choose Sleep King for MLILY Mattress Lowest Price Guaranteed!
If you're sick of mediocre sleep and want to take on tomorrow with a fresh mind, better sleep begins with MLILY mattresses Near Me Winston-Salem, NC. When you trust our mattress store Near Me Winston-Salem, NC for MLILY mattresses, you're already taking the first steps towards better sleeping habits.
From cold-to-the-touch mattresses like the Fusion Luxe to popular hybrid bed options like the Fusion Supreme Hybrid Mattress, Sleep King has got you covered. With a vast selection of bed frames, adjustable bases, bedroom decor, and even whole-home furnishings, you won't have to look anywhere else besides our showroom Near Me Winston-Salem, NC. One look at our prices, and you'll understand why we're South Carolina's go-to choice for premium mattresses like MLILY. Call or visit our location today to get started on your journey to healthier sleep.
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Latest News Near Me Winston-Salem, NC
The most expensive neighborhoods in Winston-Salem
Stackerhttps://www.newsargus.com/news/state/the-most-expensive-neighborhoods-in-winston-salem/article_31ccef2d-0665-5dbb-930e-08d05d39a5b4.html
Homebuyers and sellers are navigating a slow and expensive housing market, with rising prices and stagnant demand keeping many on the sidelines. This comes amid rising economic uncertainty and growing wealth concentration. But luxury homes—multimillion-dollar estates, sleek penthouses, and one-of-a-kind custom builds—are still selling, even as most buyers pull back.Most people can't afford high-end homes, although they're still fun to dream about. So, to highlight where luxury real estate is commanding the highest prices, ...
Homebuyers and sellers are navigating a slow and expensive housing market, with rising prices and stagnant demand keeping many on the sidelines. This comes amid rising economic uncertainty and growing wealth concentration. But luxury homes—multimillion-dollar estates, sleek penthouses, and one-of-a-kind custom builds—are still selling, even as most buyers pull back.
Most people can't afford high-end homes, although they're still fun to dream about. So, to highlight where luxury real estate is commanding the highest prices, Redfin analyzed the most expensive neighborhoods in the Winston-Salem metro area—and showcased a few of the area's standout listings (when possible).
Note: Redfin's analysis focused on metro areas, meaning some neighborhoods fell within smaller nearby cities. Listings and data were gathered on October 15, 2025.
Median sale price: $625,000 | Median days on market: 34 days
- Beds: 3 | Baths: 3.5 | Square feet: 3,580
- Beds: 3 | Baths: 3 | Square feet: 2,704
Median sale price: $596,500 | Median days on market: 21 days
- Beds: 4 | Baths: 2.5 | Square feet: 2,724
- Beds: 6 | Baths: 3.5 | Square feet: 3,364
- Beds: 5 | Baths: 3.5 | Square feet: 3,571
- Beds: 3 | Baths: 3 | Square feet: 2,984
Median sale price: $578,000 | Median days on market: 34 days
- Beds: 3 | Baths: 4 | Square feet: 2,207
- Beds: 4 | Baths: 2.5 | Square feet: 2,849
- Beds: 4 | Baths: 4.5 | Square feet: 4,474
- Beds: 4 | Baths: 4.5 | Square feet: 5,571
Median sale price: $505,000 | Median days on market: 38 days
- Beds: 3 | Baths: 2 | Square feet: 2,157
106 N Hawthorne Rd, Winston Salem, NC 27104
- Beds: 3 | Baths: 2.5 | Square feet: 1,890
- Beds: 3 | Baths: 2 | Square feet: 2,133
540 N Stratford Rd, Winston Salem, NC 27104
- Beds: 5 | Baths: 4.5 | Square feet: 5,465
Median sale price: $450,000 | Median days on market: 35 days
1201 Cliffspring Ct, Winston Salem, NC 27104
- Beds: 4 | Baths: 3.5 | Square feet: 3,678
5005 Marble Arch Rd, Winston Salem, NC 27104
- Beds: 3 | Baths: 2.5 | Square feet: 2,358
900 Brintonial Way, Winston Salem, NC 27104
- Beds: 3 | Baths: 2.5 | Square feet: 2,531
Winston-Salem/Forsyth Schools pay off $11.3 million debt sooner than expected with community help
Ahmed Jallowhttps://ncnewsline.com/2025/11/04/winston-salem-forsyth-schools-pay-off-11-3-million-debt-sooner-than-expected-with-community-help/
Only a few months ago, the Winston-Salem/Forsyth County school district was asking the state to waive interest on its debt. But on Tuesday, the district announced it has fully repaid the $11.3 million it owed the North Carolina Department of Public Instruction, closing a chapter in a financial crisis that left the school system tens of millions of dollars in deficit and under state scrutiny.The payment, which came sooner than expected, settles the state’s portion of a $46.1 million budget deficit that led to layoffs and a rare i...
Only a few months ago, the Winston-Salem/Forsyth County school district was asking the state to waive interest on its debt. But on Tuesday, the district announced it has fully repaid the $11.3 million it owed the North Carolina Department of Public Instruction, closing a chapter in a financial crisis that left the school system tens of millions of dollars in deficit and under state scrutiny.
The payment, which came sooner than expected, settles the state’s portion of a $46.1 million budget deficit that led to layoffs and a rare intervention from the State Board of Education.
“On October 28, NCDPI received the full payment of the approximately 3.4 million dollars still owed by WS/FC schools to the State for the school system overdrafts of state money during the 2024-2025 academic year. This is a very positive development,” DPI said in a statement to NC Newsline.
A state audit report released in August found that district leaders used temporary federal COVID-19 funds to cover permanent salaries, approved purchase orders without money in the budget to cover them and delayed routine account reconciliations.
On Tuesday, officials reported that the final $3.4 million payment to the state last month came from a community fundraising effort led by the Winston-Salem Foundation’s Futures Fund.
“The Futures Fund is collecting donations directly for the purpose of paying out the district’s debt,” said Winston-Salem/Forsyth County School Board Chair Deanna Kaplan. “The fundraising is ongoing, and I just want to thank so much the community and all of the partners for all of their efforts and coming together for our school district.”
State Board of Education Chair Eric Davis praised the effort as evidence of growing public confidence. “The progress made on this and the support demonstrated from the community for our students in Forsyth County is phenomenal, and we congratulate you and every one of those who participated in this groundswell of support.”
District officials told a state board committee that they are now focused on paying the balance still owed to contractors.
A $4.25 million debt to a custodial company has been restructured and will be paid over 10 years under a new contract approved last month, the committee heard. The district also owes $6.1 million to a staffing firm and roughly $1.6 million to Forsyth County, along with an additional $2 million it borrowed from its own child nutrition fund.
Officials said the district has already paid down more than $22 million and plans to set aside $3.5 million for debt payments this fiscal year and $4.2 million next year, aiming to finish paying off its short-term debts by 2027.
Under an agreement with Forsyth County, every private dollar raised to reduce the debt results in an equal amount of county debt being forgiven. So far, the matching program has already cleared more than $3.4 million.
In September, the state board ordered a full review of the district’s finances, and last month it hired Mauldin & Jenkins to audit internal controls. The district is also forming a new citizen audit committee made up of Forsyth County residents with finance expertise to help monitor progress.
Winston-Salem/Forsyth Schools reduces debt, eyes completion by 2027
Lauren Tearhttps://www.wfmynews2.com/article/news/local/winston-salemforsyth-schools-reduces-debt-eyes-completion-by-2027-budget-deficit/83-0b34d01b-c56c-4ff1-a2fe-5747c047c4d6
Winston-Salem/Forsyth County Schools has paid off $11.4 million of its debt to the state, marking a key milestone in the district's financial recovery.RALEIGH, N.C. — Winston-Salem/Forsyth County Schools announced Tuesday it has paid off the $11.4 million it owed to the North Carolina Department of Public Instruction, a major step in addressing its financial crisis."It's a huge weight lifted. It's just such a positive step toward getting us all back in good financial health," said Deanna Kaplan, the WS/FCS Board...
Winston-Salem/Forsyth County Schools has paid off $11.4 million of its debt to the state, marking a key milestone in the district's financial recovery.
RALEIGH, N.C. — Winston-Salem/Forsyth County Schools announced Tuesday it has paid off the $11.4 million it owed to the North Carolina Department of Public Instruction, a major step in addressing its financial crisis.
"It's a huge weight lifted. It's just such a positive step toward getting us all back in good financial health," said Deanna Kaplan, the WS/FCS Board Chair.
Kaplan and Vice Chair of the school board Alex Bohnannon presented updates on the district's ongoing debt repayment plan to the State Board of Education. They confirmed that the district has made significant progress, already having reduced its remaining debt from an estimated $46 million to about $22 million.
“I feel like everyone knows the importance of getting our school system back in good fiscal health, because a good, strong community is a good, strong education system,” Kaplan added.
As of October 28, the district paid off the final $3.4 million of the $11.4 million owed to the state. The funds were raised through a community fundraising effort led by the Winston-Salem Foundation.
State Board of Education Chair Eric Davis said the district is heading in the right direction, making difficult but necessary decisions.
"They still have a long way to go in terms of restoring fund balance, but the momentum is definitely positive," Davis said.
Starting in December, the district will make monthly payments of $500,000 toward the remaining debt. In the following fiscal year, payments will likely drop to $350,000 a month, with a possible completion date in late 2027.
Davis urged state lawmakers to pass a budget to assist WS/FCS and other public school systems in North Carolina.
"They still have a long way to go in terms of restoring fund balance, but the momentum is definitely positive," Davis said.
Interim Superintendent Catty Moore will step down in just a few weeks, and Dr. Don Phipps will take over as the new superintendent for the next 15 months.
North Carolina 2025 election results
Carrie Hodginhttps://www.wxii12.com/article/north-carolina-2025-election-results/69204964
WINSTON-SALEM, N.C. —Voters all across North Carolina have cast their ballots in several key races for the 2025 municipal election.ELECTION RESULTS Results are expected to roll in shortly after polls close at 7:30 p.m. Get results from all key races below. Click the county to find races for each city and town.MUNICIPAL ELECTION OVERVIEWIn the Piedmont Triad, there are contested races in more than 50 municipalities with more than 30 mayoral races....
WINSTON-SALEM, N.C. —
Voters all across North Carolina have cast their ballots in several key races for the 2025 municipal election.
ELECTION RESULTS
Results are expected to roll in shortly after polls close at 7:30 p.m. Get results from all key races below. Click the county to find races for each city and town.
MUNICIPAL ELECTION OVERVIEW
In the Piedmont Triad, there are contested races in more than 50 municipalities with more than 30 mayoral races.
KEY MAYORAL RACES
Get the latest mayoral election results for Greensboro, Burlington, Thomasville, Asheboro, and Kernersville below. Click here for the full list of mayoral races and results in other cities and towns.
The City of Greensboro will have new leadership as Mayor Nancy Vaughan announced in May 2024, during a city council meeting, that she would not seek reelection after serving for 11 years. The city will also elect at least three new council members. Get the latest election results below.
The town of Summerfield will have a new mayor after the former mayor, Tim Sessoms announced his resignation in August. The resignation came as the town was plagued by issues among its officials. The entire town staff resigned in May 2024, citing a toxic work environment. Irregularities with the town's payroll and IT systems were also reported. In February of this year, the town launched a forensic audit to investigate improper payments and expenses. In September, the town announced it had completed its internal investigation and delivered the results of the investigation to the Guilford County Sheriff's Office.
Voters in Summerfield also decided on a town council seat.
ELECTION RESULTS COUNTY-BY-COUNTY
Get the latest county-by-county election results below.
WXII 12 News is committed to providing fair and balanced coverage of the 2025 elections in North Carolina. Stay up-to-date with the latest on local, state and national political headlines by clicking .
Keep up with the latest news and weather by downloading the WXII app here.
Fayetteville Joins Raleigh, Charlotte, Durham, Winston-Salem, Asheville in Boosting North Carolina Tourism Industry as US Travel Industry Booms with New Visitor Spending Records
Tuhin Sarkarhttps://www.travelandtourworld.com/news/article/fayetteville-joins-raleigh-charlotte-durham-winston-salem-asheville-in-boosting-north-carolina-tourism-industry-as-us-travel-industry-booms-with-new-visitor-spending-records/
Fayetteville joins Raleigh, Charlotte, Durham, Winston-Salem, and Asheville in boosting North Carolina tourism industry with a surge that matches the US travel industry boom. Visitor spending records break barriers as Fayetteville joins Raleigh and Charlotte in shaping growth. Durham and Winston-Salem add strength, while Asheville continues to build on its unique appeal.The North Carolina tourism industry thrives because Fayetteville joins Raleigh, Charlotte, Durham, Winston-Salem, and Asheville in creating fresh demand. Hotels fill, ...
Fayetteville joins Raleigh, Charlotte, Durham, Winston-Salem, and Asheville in boosting North Carolina tourism industry with a surge that matches the US travel industry boom. Visitor spending records break barriers as Fayetteville joins Raleigh and Charlotte in shaping growth. Durham and Winston-Salem add strength, while Asheville continues to build on its unique appeal.
The North Carolina tourism industry thrives because Fayetteville joins Raleigh, Charlotte, Durham, Winston-Salem, and Asheville in creating fresh demand. Hotels fill, attractions flourish, and local jobs grow stronger.
As the US travel industry booms, the North Carolina tourism industry shines brighter. New visitor spending records prove that Fayetteville joins Raleigh, Charlotte, Durham, Winston-Salem, and Asheville as leaders. Together they show the power of growth, the value of resilience, and the promise of a booming US travel industry with unstoppable momentum and unmatched visitor spending success.
North Carolina’s cities have turned 2025 into a landmark year for tourism. Visitor spending soared past billions, jobs grew stronger, and hotels filled with millions of overnight stays. From Charlotte to Asheville, from Raleigh to Wilmington, the numbers reveal how each city has shaped a unique tourism story. Visitor dollars supported local jobs, created tax savings, and powered entire communities. The 2025 tourism statistics prove that North Carolina has not only recovered from the pandemic and hurricanes but is now building a stronger future for its travel economy.
Charlotte visitor spending breaks records
Charlotte remains the state’s leading tourism engine. Visitor spending reached $6.4 billion in 2024, a growth of more than nine per cent. This made Mecklenburg County the top market in North Carolina. Hotels saw major peaks in 2025, especially during key events. On two nights in June, driven by a major sporting event, occupancy rates surged above 81 and 90 per cent. This showed the power of event-led demand in filling hotels across the city. Charlotte’s strength lies not just in leisure but also in conventions, sports, and cultural gatherings that bring global attention.
Raleigh hotels lead overnight demand
Raleigh confirmed its position as the state’s second-largest tourism market. Wake County generated $3.5 billion in visitor spending in 2024, up nearly eight per cent. By mid-2025, hotels had already sold over 2.6 million rooms. Occupancy averaged 67.5 per cent, with average daily rates at $138 and revenue per room at $93. Major events continue to drive bookings, with 177 conferences and tournaments booked, securing more than 130,000 future room-nights. Raleigh’s mix of business travel, sports tourism, and cultural appeal has turned it into one of the most reliable growth markets in the Southeast.
Durham strengthens through steady growth
Durham’s visitor economy held steady with spending of more than $1.16 billion in 2024. Tax revenue from tourism reached $81.4 million, while nearly 7,700 jobs depended directly on tourism activity. Though detailed room-night data is licensed, the city’s tourism profile points to strength in research travel, university events, and conferences tied to Duke. The steady spending level shows resilience in a market that benefits from health sciences and global research connections. For Durham, tourism is about consistent, high-value visitors who bring more than leisure—it is about knowledge, innovation, and culture fueling the visitor economy.
Asheville recovers after storm impact
Asheville faced a tough year in 2024 after storms, but visitor spending still reached $2.7 billion, making Buncombe County the state’s third largest tourism market. In 2025, signs of recovery became clear. Hotels booked nearly 200,000 rooms in May, a figure higher than pre-pandemic levels. Group bookings soared by 40 per cent, showing how meetings and conventions are now driving stability. Even with projections of a nine per cent drop in lodging revenue, Asheville remains a resilient destination. Its mix of nature, arts, and food continues to attract millions, keeping it central to the state’s travel identity.
Greensboro rises with sports and events
Greensboro has cemented its role as a sports tourism hub. Visitor spending reached nearly $1.8 billion in 2024, up nearly seven per cent. Major events, from collegiate tournaments to concerts, filled hotels and restaurants across Guilford County. Though hotel room-night numbers are not released publicly, event-driven demand has pushed hotel revenues upward. Greensboro’s position in the Triad makes it a critical link in the state’s travel economy, offering easy access, affordable hotels, and event infrastructure that draws visitors from across the Southeast. Sports and family travel remain its strongest engines of growth.
Winston-Salem builds momentum
Winston-Salem showed strong recovery with visitor spending above $1 billion in 2024. Hotels reported more than 1.8 million room-nights sold, marking a ten per cent jump in hotel revenue. The city’s mix of history, arts, and innovation has attracted both leisure and business travellers. Events at the Benton Convention Center and local universities boosted bookings throughout the year. The growth shows how secondary cities in North Carolina are successfully leveraging regional strengths to capture tourism growth. Winston-Salem now represents a balanced model of cultural tourism and business events feeding local hotels and attractions.
Wilmington thrives on coastal demand
Wilmington and its beaches posted more than $1.13 billion in visitor spending in 2024, rising 1.5 per cent year on year. Hotel tax collections crossed $25 million, and 2025 revenues are trending even higher. Coastal tourism remains a bedrock of North Carolina’s economy, and Wilmington’s blend of beach travel, film culture, and history keeps it strong. The resilience of the destination highlights the ongoing draw of coastal getaways even amid global competition. Wilmington’s ability to sustain growth during shifting travel patterns proves its long-term appeal as one of the state’s most reliable visitor markets.
Fayetteville rebounds with strength
Fayetteville’s visitor economy surged to nearly $698 million in 2024, supporting almost 4,800 jobs and generating $176 million in income. Tax savings for residents reached $140 per person. In 2025, group bookings took off, with more than 12,000 group room-nights confirmed, a jump of over 160 per cent year on year. The city also invested heavily in marketing and workforce development, ensuring that the rebound reaches all parts of the community. Fayetteville demonstrates how mid-sized cities can achieve powerful tourism growth through events, military connections, and smart destination branding.
Chapel Hill leverages education and culture
Chapel Hill’s visitor spending topped $280 million in 2024. Though smaller in scale, its tourism value is rooted in the University of North Carolina, cultural heritage, and sports. The market remains strong thanks to steady visitation for education, healthcare, and family travel. While hotel figures are not public, the destination continues to benefit from year-round demand linked to campus life and research activity. Chapel Hill’s example shows that even modest-sized cities can play a vital role in the tourism network when they build on unique strengths like education and culture.
The wider impact on communities
Tourism across North Carolina brings much more than hotel bookings. In 2024 alone, tourism supported more than 230,000 jobs statewide. Local tax revenues exceeded $47 billion. Every household in the state saved hundreds of dollars in taxes thanks to visitor spending. For many counties, tourism is now the single largest driver of job growth. Cities like Charlotte, Raleigh, Asheville, and Wilmington lead with scale, but smaller counties are also gaining through niche tourism. Rural communities benefit from festivals, trails, and heritage tourism. The ripple effect of spending ensures that benefits reach across every community.
Why North Carolina’s growth matters globally
North Carolina’s tourism growth positions the state as a major competitor not just nationally but also globally. While international arrivals to the United States slowed in 2025, North Carolina cities held their ground by focusing on regional markets and domestic travellers. Events, natural attractions, and strong destination branding helped offset global weakness. With airlines expanding capacity into Charlotte Douglas International Airport and Raleigh-Durham International Airport, international recovery remains on the horizon. North Carolina’s combination of affordability, accessibility, and authentic experiences makes it competitive against destinations worldwide.
Challenges facing 2026 and beyond
Despite the strong results in US Tourism, challenges remain. Airline delays and limited capacity could slow further growth. Safety and weather risks remain a concern, particularly with hurricanes impacting coastal and mountain destinations. High hotel rates may discourage budget-conscious travellers. Global competition is increasing, with rival destinations offering cheaper visas and lower entry costs. North Carolina must continue to invest in marketing, infrastructure, and workforce training to stay competitive. By addressing these risks early, the state can ensure that the tourism growth of 2025 becomes a foundation for long-term success.
Conclusion North Carolina shapes a new tourism future
North Carolina’s tourism in 2025 tells a story of record visitor spending, strong hotel demand, and resilient growth across its cities. Charlotte, Raleigh, Asheville, Durham, Greensboro, Winston-Salem, Wilmington, Fayetteville, and Chapel Hill all contributed uniquely to this rebound. Tourism supported hundreds of thousands of jobs, saved residents tax dollars, and strengthened communities across the state. As challenges emerge, North Carolina has shown it can adapt, recover, and thrive. The future of travel in the state is built not only on numbers but on resilience, strategy, and community pride. The lessons from 2025 will shape an even stronger tourism economy for years to come.
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